Results 1-10 of 11

Review: Why We Buy: The Science Of Shopping

User Review  - Jessica - Goodreads

Yawn. This book seemed to just be explaining market research. If I owned a boutique I might have found it interesting. Instead, I couldn't even finish it. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Ryan - Goodreads

Don Draper would scoff and say "what?" http://www.youtube.com/watch?v=R9DCaf... I could barely finish this, and I'd say he ripped off Don Draper were it not for the fact that Mad Men was written after ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Sarah - Goodreads

Couldn't get through this... And I was listening to it as an audiobook. Enough said. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Al Wong - Goodreads

Like other reviewers of the book, I found Paco Underhill to seem like an arrogant know-it-all. The book seemed promising after reading the first chapter or two, but then I found myself getting really ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Sarah - Goodreads

I really wanted to like this book and I think the "science of shopping" is pretty fascinating, but between all the author's snarky little asides about various example shoppers' appearance, weight, and ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Mo Tipton - Goodreads

If one were to remove all of the sections that served merely to promote Underhill's company, Envirosell, this book would probably be less than thirty pages. That said, there are some really ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Adam - Goodreads

this guy is awesome! ... oh no, that's just what he thinks of himself. He says it's "the science of shopping" but I would call it Paco's sometimes substantiated opinions about shopping. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Bethany - Goodreads

One word: Boooooooring! Couldn't even get ten pages in. Tiny type. Self-centered author/name-dropper ("I was meeting with the CEO of Neiman Marcus and he just begged me to tell him how to set up his ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Christopher - Goodreads

It was not worth the read at all. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Danielle - Goodreads

Horrendous, for several reasons. First, it is outdated, which is my own fault -- he has a newer book and I happened to pick up the wrong one at the library. There are references to dial-up modems and ... Read full review


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5 stars - 41
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Goodreads - 301