Results 1-10 of 57

Review: Why We Buy: The Science of Shopping

User Review  - Mckinley - Goodreads

Easy to read writing with some interesting stories/examples. Anthropological observation approach to consumer behavior in stores and a little about online. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Ilya Mrz - Goodreads

Good for retail but you can apply principles everywhere Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Alicia Fox - Goodreads

I tend to read anti-consumerism books where consumerism is the topic. It was an interesting change to read a merchandising book on how stores encourage shoppers to buy more. Read full review

Review: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

User Review  - Taylor - Goodreads

Contextually strong, but man does Paco ABUSE the use of message conveyance via anecdote. Read the first half and skim the second. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Crystal - Goodreads

There are a few great points and ideas in this book, and if you are 100% new to merchandising it's eye opening. Though, as others have mentioned it does read a bit like a sales pitch. On the other ... Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Constance Michelle Daniel - Goodreads

Kind of outdated. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Hank Stuever - Goodreads

Also essential book for anyone curious about the culture of American (and now global) shopaholism. For some reason, I found "Call of the Mall" (the follow-up to "Why We Buy" a little more enjoyable, useful. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Barry Groves - Goodreads

Interesting, but already dated. Makes you think about everything you see when you shop because it has been put there for a reason backed by observational science. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Jessedubin - Goodreads

Interesting, but one thing it doesn't address is why we should care. If Wal-Mart only makes $200 billion instead of $210, why does it matter? I'd have liked Underhill to talk about why he science of shopping is important. Read full review

Review: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

User Review  - Dawn O'rourke - Goodreads

Kind of interesting at the beginning, but then it seemed to be a lot of the same observations over and over again. A few revelations though... Read full review


User ratings

5 stars
38
4 stars
63
3 stars
57
2 stars
11
1 star
3

5 stars - 35
4 stars - 63
3 stars - 57
2 stars - 11
1 star - 3
Unrated - 15


Goodreads - 180
Kirkus - 1