Results 1-10 of 77
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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

Review: Why We Buy: The Science Of Shopping

User Review  - Ko Matsuo - Goodreads

Interesting insights into human behavior through the lens of retail shopping. Great discussions on signage (strategic use of "speed bumps" such as mirrors), store layout (did you know that Americans ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Sherri - Goodreads

Interesting, though already a bit dated in some of it's info - especially about internet shopping, but it was written 15 yrs ago . . . Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Kristina - Goodreads

A very interesting look at retail. I've been very metacognitively aware of my shopping habits since I finished. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Eileen - Goodreads

fascinating - I find myself thinking about the book when I'm shopping. also the butt brush effect is totally true!!! Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Rebecca Mcgraw - Goodreads

Published in 1999. I had two main thoughts while I read this: First, I wish this book had been available while I was still in retail sales (which I left in 1999). Second, it is interesting to read ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Penny Ramirez - Goodreads

I've worked in retail, and in a pseudo-retail environment (library), for the past 15 years. It was very interesting to read this book now, 15 years after it first was released. So many things that ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Alexandra Cook - Goodreads

Well written and useful. My only complaint is that the book seems to be mostly for big business & large store. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Nablamax - Goodreads

Didn't like his view of the role of the Internet in tomorrow's retail experience. Last chapters are pretty much free advertising for his firm. Rest of the book gives an accurate description on how to ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Himanish - Goodreads

Not like your quintessential business book...grippingly real and backed by hardcore facts...Underhill is the street smart Retail guru Read full review


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5 stars - 36
4 stars - 77
3 stars - 73
2 stars - 20
1 star - 8
Unrated - 17

Editorial reviews - 0

Goodreads - 228