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Review: Why We Buy: The Science Of Shopping

User Review  - Mckinley - Goodreads

Easy to read writing with some interesting stories/examples. Anthropological observation approach to consumer behavior in stores and a little about online. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Stacy - Goodreads

This book is a must have for retail managers or for those, like me, who would love to open my own business someday. Underhill is the CEO of a research company that specializes in helping companies ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Tripleguess - Goodreads

This was an interesting book for the first couple chapters. I was fascinated by the premise: stores nowadays function as their own advertisement and can affect whether and how much shoppers buy ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Chet Makoski - Goodreads

The book was a bit too much of a sales pitch for his company. The lessons he learned from specific companies were too eagerly thought to be "truth" in a broad sense. But I really appreciated his ... Read full review

Review: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

User Review  - L - Goodreads

I first read this in 1999 while working on my I/O Psy degree. I recently attended a training session on doing Library Image Audits, and the instructor mentioned several passages from this book. This ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Crystal - Goodreads

There are a few great points and ideas in this book, and if you are 100% new to merchandising it's eye opening. Though, as others have mentioned it does read a bit like a sales pitch. On the other ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Constance Michelle Daniel - Goodreads

Kind of outdated. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Eileen - Goodreads

fascinating - I find myself thinking about the book when I'm shopping. also the butt brush effect is totally true!!! Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Rebecca Mcgraw - Goodreads

Published in 1999. I had two main thoughts while I read this: First, I wish this book had been available while I was still in retail sales (which I left in 1999). Second, it is interesting to read ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Penny Ramirez - Goodreads

I've worked in retail, and in a pseudo-retail environment (library), for the past 15 years. It was very interesting to read this book now, 15 years after it first was released. So many things that ... Read full review


User ratings

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5 stars - 38
4 stars - 79
3 stars - 73
2 stars - 17
1 star - 8
Unrated - 17

Editorial reviews - 0

Goodreads - 229