Results 1-10 of 298

Review: Why We Buy: The Science Of Shopping

User Review  - Stacy - Goodreads

This book is a must have for retail managers or for those, like me, who would love to open my own business someday. Underhill is the CEO of a research company that specializes in helping companies ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Tripleguess - Goodreads

This was an interesting book for the first couple chapters. I was fascinated by the premise: stores nowadays function as their own advertisement and can affect whether and how much shoppers buy ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Chet Makoski - Goodreads

The book was a bit too much of a sales pitch for his company. The lessons he learned from specific companies were too eagerly thought to be "truth" in a broad sense. But I really appreciated his ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Pauline - Goodreads

It's an interesting book that can be easily related to a lot of buying situations in the current day. However, it reads a lot like a case study. There is a problem and then they show how it was fixed. In that way, one looses interest in the book fairly quickly. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Rebecca Mcgraw - Goodreads

Published in 1999. I had two main thoughts while I read this: First, I wish this book had been available while I was still in retail sales (which I left in 1999). Second, it is interesting to read ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - sefatron - Goodreads

First part is interesting, but after a few chapters, it repeats the same ideas again and again with more examples, which makes the rest of the book a bit dull. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Penny Ramirez - Goodreads

I've worked in retail, and in a pseudo-retail environment (library), for the past 15 years. It was very interesting to read this book now, 15 years after it first was released. So many things that ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Lindsay - Goodreads

This book was So interesting. Not only will I never go into a store and see it the same way again, but it has given me so many ideas to consider in my park. Many things I already knew, but didn't ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Vanessa - Goodreads

The author comes across as an utter cock. There are insights scattered in here, sure, but they're sandwiched between promotion for his company and I told you sos and snobby, disparaging comments about ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Alexandra Cook - Goodreads

Well written and useful. My only complaint is that the book seems to be mostly for big business & large store. Read full review


User ratings

5 stars
44
4 stars
104
3 stars
97
2 stars
28
1 star
11

5 stars - 41
4 stars - 104
3 stars - 97
2 stars - 28
1 star - 11
Unrated - 20

Editorial reviews - 0

Goodreads - 298