Brand Champions: How Superheroes Bring Brands to Life
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
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One of the few resources to make the link between the brand responsibilities of the external-facing or promise makeing functions (marketing etc) and the internal promise keeping functions (HR/Int Comms/OD).
Hugely pragmatic with plenty of international examples and packed full of practical yet insipring ideas about how to engage and inspire employees. Well worth the investment.....