Doing Business in China
Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success.
The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including:
Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.
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Review: Doing Business in ChinaUser Review - Sarah - Goodreads
This was assigned for a Doing Business in China class I took for school. We jumped around from chapter to chapter in order to better align with the syllabus and I think the book lost some of its ... Read full review