What is gut feeling' and how can it be harnessed? To what extent should business decisions be informed by instincts' which may seem irrational or impossible to quantify? Inside Intuition examines how the latest developments in social psychology and cognitive psychology, as well as exciting new insights from evolutionary psychology and cognitive neuroscience, can be used to explain the phenomenon of gut feeling' which has for decades been shrouded in magic and mysticism. This book provides a highly readable scientific explanation of gut feeling', and the sometimes profound effects it can have in decision-making in business, management and other professional contexts. Using examples ranging from Boeing to Buddhism, it explains how managers and other decision makers can make better use of this pervasive, involuntary and ubiquitous phenomenon in their personal and professional lives to support creativity, innovation and interpersonal functioning. Inside Intuition is essential reading for all advanced students of business and management, and for managers and professionals at all levels.
31 pages matching London in this book
Results 1-3 of 31
What people are saying - Write a review
We haven't found any reviews in the usual places.
The view from inside
9 other sections not shown
able Academy of Management action Adapted amygdala analytical argued Barnard Bechara behaviour Cambridge cent colleagues complex conscious awareness cortex creative intuition Damasio decision decision-making effective emotional entrepreneurs environment Epstein example experience experiential expertise explicit Figure fMRI function Gazzaniga Gigerenzer gut feeling Herbert Simon Homo sapiens human hunch ideas implicit cognition implicit learning implicit memory incubation informed intuition insight intuitive judgement judge Kahneman Klein knowledge Linda problem logical London mental simulation mind mirror neurons neural neuroscience non-conscious novice outcome participants patients pattern recognition perception performance practice predictions prefrontal cortex problem solver problem-solving processes professional rational analysis reasoning recognition heuristic representativeness heuristic result role Sadler-Smith scientific sense Simon simulation heuristic situations skill Social Psychology solution solve somatic marker somatic state activation stimulus strategies task theory thinking thought tion unconscious visual VMPC Wason selection task words York