Ogilvy on Advertising

Front Cover
Crown Publishers, 1983 - Business & Economics - 224 pages
84 Reviews
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

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Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads

Review: Ogilvy on Advertising

User Review  - Tse Mann - Goodreads

Definitely a good book if your planning to be or already in the ad business. The book offers practical advice on the process of planning and execution ad campaigns worth a read. Read full review

Review: Ogilvy on Advertising

User Review  - Butch Lazorchak - Goodreads

A quick, easy and enjoyable read that provides numerous insights into the advertising world (circa 1975, of course). Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertisingand how to get them
31
Copyright

19 other sections not shown

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