Ogilvy on Advertising

Front Cover
Crown Publishers, 1983 - Business & Economics - 224 pages
39 Reviews
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

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Review: Ogilvy on Advertising

User Review  - Greg Strandberg - Goodreads

This is a great book that most bloggers and certainly everyone doing content marketing should read. It's got pictures of all the old magazine advertisements discussed, and believe, me, they're ... Read full review

Review: Ogilvy on Advertising

User Review  - Andrew - Goodreads

Interesting enough to make me cancel my TiVo subscription. Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertisingand how to get them
31
Copyright

19 other sections not shown

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