Ogilvy on Advertising

Front Cover
Crown Publishers, 1983 - Business & Economics - 224 pages
41 Reviews
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

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Review: Ogilvy on Advertising

User Review  - David Bai - Goodreads

Great fundamentals and introduction to advertising and copywriting. There is a mix of huge pictures and clear passages which makes for an easy read, though that doesn't make the lessons any less important. Read full review

Review: Ogilvy on Advertising

User Review  - Cait - Goodreads

I'm sure that when this book was published in 1989, it was at the height of it's time. So much has changed since then, including, but not limited to: the destruction of the Berlin Wall, the Internet ... Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertisingand how to get them
31
Copyright

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