Buyology: Truth and Lies About Why We Buy (Google eBook)

Front Cover
Random House LLC, Oct 21, 2008 - Business & Economics - 256 pages
43 Reviews
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
  

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Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

User Review  - Judith - Goodreads

Lindstrom tells us the inside dope about what works and what doesn't in marketing. That is, he demonstrates the effectiveness of various methods of getting us to buy. He does so by looking into people ... Read full review

Review: Buyology: Truth and Lies About Why We Buy

User Review  - Matt - Goodreads

Was not as big of a fan of this book as I was Lindstrom's last one, BRANDSense. If you remove all the bits about Lindstrom's personal anecdotes and backdoor bragging, you are left with about 50 pages ... Read full review

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Contents

FOREWORD BY PACO UNDERHILL
1
2ZTHlS MUST BE THE PLACE
37
31ILL HAVE WHAT SHES HAVING
53
1cANT 121 CLEARLY
68
Ritual Superstition
88
Faith Religion and Brands
107
xv 0111 CHOOSE You?
128
Predicting the Future
166
Ts SPEND THE NIGHT TOGETHER
177
ZCONCLUSION
194
APPENDIX
207
NOTES 21
217
BIBLIOGRAPHY
225
Copyright

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About the author (2008)

MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

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