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If this were the first book I had ever read about the concept then it would have been interesting and illuminating. What is the concept? People operate on a level below their consciousness and that level influences what we do more than the conscious level does. Knowing about the concept and influencing it is crucial to businesses as well as individuals who need to defend against the manipulation.
There are much better books that cover similar issues. The invisible gorilla or books by Dan Arielly come to mind.
 

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Buy-OLOGY written by Martin Lindstrom examines the “Truth and lies about why we buy.” Buyology was voted "pick of the year" by USAToday, and, between 2008 and 2009, reached ten of the top 10 bestseller lists in the U.S. and worldwide. Which does not surprise me, this easy to read educational book is a fast read that brings up factual and interesting points.
Buyology examines everything that we as marketers and advertisers have believed to be true when it comes to what consumers want and think. We are made to believe that sex sells, the impact and importance of product placement, but what you will find when you read Buyology is that Lindstrom goes more deeply into what captures consumers attention, consumers loyalty, and their money. Through the largest neuromarketing study every conducted, Buyology will examine what really makes the brain tick and what impacts consumers decision making.
What I really enjoy about this book is the examples of products that are given to make Lindstorm’s point. If you were like me and thought that cigarette cartons that display the hazard warning labels, government regulations, and all the anti- smoking campaigns, you would think that maybe this would make some impact on smokers, and some impact on sales, which it has as you learn when you read the book. In short, the FMRI results showed that cigarette warning labels not only failed to deter smoking, but by activating the nucleus accumbens, it appears they actually encourage smokers to light up. So instead of the government spending millions of dollars to decrease smoking, these campaigns and warning became instead a killer marketing took for tobacco industries. This was found through a study of the brain that was done by Lindstrom and his team using a fMRI ( functional Magnetic Resonance Imaging ), which is a machine that measures the magnetic properties of hemoglobins, the components in red blood cells that carry oxygen around the body. This machine is used to show what part of the brain is engaged through experiments that are conducted, which is explained more deeply in the book.
This is a great book; I recommend it to any person interested on getting a different outlook on consumers and their buying process, and the way we market and advertise to them. This book defiantly gave me a different outlook on market research, and on the traditional ways of advertising and marketing. These are new studies and upcoming marketing and advertising tools that show a new outlook on what I had never thought off. Overall, a good book that I would recommend to anyone who is interested in marketing and advertising and sick of the traditional marketing research this book will defiantly broaden your outlook.
 

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It's a very interesting book that makes us realize why we behave in certain ways while wanting to buy some things and the reasons why we don't buy them either.

Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

User Review  - Jessica - Goodreads

While the book was interesting, I grew to dislike the writing style over time. The author's lead ins to the next chapters were pointless, and he often seemed to be floating around the topic instead of ... Read full review

Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

User Review  - Nate Riggs - Goodreads

I liked this book and it's ann easy read. Lindstrom makes some compelling cases for the neurology of brand and branding and how that impacts our purchase behaviors. While the work is packed with ... Read full review

Review: Buyology: Truth and Lies About Why We Buy

User Review  - Jjudyfl - Goodreads

I read this book in June 2010. I like books about marketing, and have a particular fondness for those who tell me how advertising tricks people. (This skepticism can, no doubt, be traced back to old ... Read full review

Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

User Review  - Judith - Goodreads

Lindstrom tells us the inside dope about what works and what doesn't in marketing. That is, he demonstrates the effectiveness of various methods of getting us to buy. He does so by looking into people ... Read full review

Review: Buyology: Truth and Lies About Why We Buy

User Review  - Matt - Goodreads

Was not as big of a fan of this book as I was Lindstrom's last one, BRANDSense. If you remove all the bits about Lindstrom's personal anecdotes and backdoor bragging, you are left with about 50 pages ... Read full review

Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

User Review  - Scribble Orca - Goodreads

What did I think (that teasing little prompt to write a review)? Lindstrom's book reads more like a piece of fiction! If you can wade through the overblown prose (read author's sense of self ... Read full review

Review: Buyology: Truth and Lies About Why We Buy

User Review  - Roberto Estreitinho - Goodreads

A fascinating approach to neuromarketing as the future for understanding consumers' deepest and most secret desires. Martin Lindstrom cites a lot of studies that help him build a strong case about the ... Read full review

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