Marketing of Agricultural Products

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Prentice Hall, 1998 - Technology & Engineering - 560 pages
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Appropriate for the introductory course in agricultural marketing taught out of business departments or agricultural departments.

  • "Marketing of Agricultural Products" has provided a readable comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests.
  • Emphasizing marketing as a productive, value-adding process, this book is written for students with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving, while integrating various approaches to food marketing systems. In this way, it enables students to evaluate the performance of these systems, as well as gain an appreciation for marketing and its contribution to economic developments.

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Contents

INTRODUCTION TO FOOD MARKETING
3
ANALYZING AGRICULTURAL AND FOOD MARKETS
21
AGRICULTURAL PRODUCTION AND MARKETING
44
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