An Advertising and Promotion Guide for Sports RetailersNational Sporting Goods Association, 1983 - Selling |
Common terms and phrases
Actual advertising expenses ads Cost Date Advertising budget Advertising Miscellaneous Best Buys body copy budget this month Church Bulletins Clearance Sale Coupon Other promotional daily cash receipts Date of Insertion Day Per Wk Dealer Name Direct Mail/Flyer Description dollar sign expenses for month Father's Day Insertion Promotional tie-ins jot the appropriate MEDIA USED Newspaper month fill month Projected sales month Revenue Name of Newspaper Name of script Name of Spot Name What ads Newspaper Ads Name Newspaper Position Note your projec NSGA/Guide For Sports Outdoors production & mailing Program Sponsorship Dates promotional tie-ins Radio RADIO RADIO RADIO Record daily cash responses Coupon revenue this month sales this month sign to help Sponsorship Dates Dates Sports Retailing Operation Stations Program Sponsorship Television Schedule Name TH F TH F SA tie-ins Radio Schedule tions at right Total Per Week Total Spot frequency track your cash W TH F Week Total Spot Yellow Pages