Principles of Marketing
Financial Times Prentice Hall, Jan 1, 2008 - Lehrbuch - Marketing - 1020 pages
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
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Review: Principles of MarketingUser Review - Autumn Mcquarrie - Goodreads
This book offered a lot of information and it explained a lot too. I really enjoyed the company cases at the end of every chapter. I would also recommend teacher to use this book. Read full review