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activity advertising alty Americans analysis AT&T average behavior brand choice Brand Constant brand equity brand loyalty buyers Category Management channel client competitive cost countries coupon culture customers database marketing develop Dialing For Dollars discount stores dollars effective egory estimate evaluate focus groups global heavy shoppers Hispanic household impact in-store increase incremental insights interviews investments keting loyal loyalty marketing malls markdown market research marketing communication marketing mix measure ment messages Miracle Whip organization outlet panel data Price Shoppers price threshold profit programs purchase qualitative research respondents retail environment ROCl segments specific spending stockpiling strategy sumer System Beaters Table target Taylor Nelson Sofres techniques think-aloud tion tive tomer tool trade promotion understand users videoconferencing