Sony

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Houghton Mifflin Harcourt, Mar 8, 2001 - Business & Economics - 400 pages
4 Reviews
Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).
  

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Sony: the private life

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Nathan, a professor of Japanese cultural studies at the University of California at Santa Barbara and an Emmy Award-winning filmmaker, received open access from the Sony Corporation for this history ... Read full review

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v.v.v.v.v nice book john............

Selected pages

Contents

The Founding Fathers In Search of a Postwar Dream
1
Ibuka the Muse From Talking Paper to Trinitron
25
Akio Morita Discovering America
51
Morita the Dazzler The Man Behind the Mask
68
Sonys First American Lessons in Logic from Harvey Schein
93
Maestro Ohga The Art of Profit
116
Extending the Family The Rise of Mickey Schulhof
158
One for Chairman Akio The Columbia Pictures Acquisition
180
Hollywood Continued Tailspin
220
Ohga and Schulhof A Tale of Love and Hubris
241
Idei the Heretic Empires End
280
Index
327
Copyright

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About the author (2001)

John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California, Santa Barbara, is the author of a definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and the Nobel laureate Kenzaburo Oe into English. He is alsoan Emmy Award-winning filmmaker. John Nathanlives in Santa Barbara, California.

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