Planet Google: How One Company Is Transforming Our Lives

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Atlantic Books, Limited, May 1, 2009 - Internet industry - 288 pages
23 Reviews
'This sharp-eyed book is full of telling revelations . . . It is a restless examination of Google's strengths and weaknesses, and contradictions.' Guardian
Google is the most significant, most innovative and most ambitious company of the Internet Age.  In Planet Google, Randall Stross investigates Google's pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information.  But will Google use its power in its customers' best interests?
With unprecedented access to those who have spearheaded Google's initiatives, Planet Google is a fascinating and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for out culture at large.
'Stross's biography of Google is diligently researched, and benefits form rare insider access to those at the top of the organization.' Financial Times
'A useful study of a phenomenon that affects us all.' Sunday Times

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Review: Planet Google: One Company's Audacious Plan To Organize Everything We Know

User Review  - Lucas - Goodreads

The book is really short but covers a lot of area, there is only slightly more information here than would have been gleaned by an average person living through the same time period while using the ... Read full review

Review: Planet Google: One Company's Audacious Plan To Organize Everything We Know

User Review  - Pierre Lauzon - Goodreads

This books gives a lot of the early history of Google and the development of its search algorithms. It also talks about several of Google's forays into other areas such as Gmail and attempting to scan ... Read full review

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