The Practice of Public RelationsLong admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&& |
Contents
xii | 21 |
Edward L Bernays | 23 |
The Father of Modern Public | 30 |
Copyright | |
33 other sections not shown
Other editions - View all
Common terms and phrases
activities advertising American announcement annual report Association audience broadcast campaign Chase Manhattan Bank cholesterol client Coca-Cola communications company's consumer corporate counseling critical customers David Rockefeller dealing editors effective employees example executive federal film firm firm's Hill and Knowlton idea important industry institutions interest internal interview investor relations issues management Jim Walter Corporation Johnson & Johnson journalists legislation lobbyist Love Canal magazine major ment million MINICASE Mobil needs newspaper objectives organization percent person position president problems public affairs public opinion Public Relations Journal public relations practitioners public relations professionals Public Relations Quarterly Public Relations Review questions radio rela release role shareholders society specific staff story sumer television Three Mile Island tions United Wall Street Journal Washington words writing York