The practice of public relations

Front Cover
C.E. Merrill Pub. Co., 1984 - Business & Economics - 545 pages
2 Reviews
Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&

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Review: The Practice of Public Relations

User Review  - Andi - Goodreads

I read this book for a college class. I'm a public relations major, so I've read lots of books on the subject. This textbook was just ok. Each chapter had more data tables (such as the top 100 blogs ... Read full review

Review: The Practice of Public Relations

User Review  - Jennifer - Goodreads

Lots of solid usable information, worth spending the money on so far. Read full review

Contents

The Court of Public
2
The Evolution of Public
23
The Father of Modern Public
30
Copyright

35 other sections not shown

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