Broadcasting in America: A Survey of Electronic Media
Houghton Mifflin, 1996 - Social Science - 381 pages
"Broadcasting in America, Brief Version "delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, "BIA, Brief" is tailor-made for a semester's worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors' craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.
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a Guglielmo Marconi 21 2 b
Conflicting Approaches 28
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advertising affiliates American antenna Arbitron AT&T audience audio began broadcast and cable broadcast networks broadcast stations C-SPAN cable networks cable systems cable television carrier carrier wave channels commercial Commission communication companies compete competition Congress Court coverage developed early electronic media entertainment ESPN example Exhibit FCC's federal film format frequency grams HDTV households industry KDKA later license limited listeners major million newscasts Nielsen noncommercial offer operators pay-cable percent Photo picture prime-time producers program services public broadcasting public-affairs radio stations ratings receiver record regulation relays reports role rules satellite schedule shows signals sion sky waves SMATV sound Source spectrum subscribers Ted Turner telephone television networks television stations tion transmission transmitter tube Turner TV Guide TVRO viewers waves wireless