Broadcasting in America: A Survey of Electronic Media

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Houghton Mifflin, 1996 - Social Science - 381 pages
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"Broadcasting in America, Brief Version "delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, "BIA, Brief" is tailor-made for a semester's worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors' craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.

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Chapter 2
a Guglielmo Marconi 21 2 b
Conflicting Approaches 28

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About the author (1996)

Christopher H. Sterling, Ph.D., is professor of media and public affairs at The George Washington University, Washington, DC, and the editor of "Communication Booknotes Quarterly". He has edited or authored 20 books on media and telecommunications policy and history.

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