Broadcasting in America: A Survey of Electronic Media
Houghton Mifflin, 1996 - Social Science - 381 pages
This work provides a review of all the electronic media, including radio, television, cable, telecommunications, computers, and new technologies. The authors present these media both as products of contemporary social forces and as forces in their own right.
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a Guglielmo Marconi 21 2 b
Conflicting Approaches 28
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advertising affiliates American antenna Arbitron AT&T audience audio began broadcast and cable broadcast networks broadcast stations C-SPAN cable networks cable systems cable television carrier carrier wave channels commercial Commission communication companies compete competition Congress Court coverage developed early electronic media entertainment ESPN example Exhibit FCC's federal film format frequency grams HDTV households industry KDKA later license limited listeners major million newscasts Nielsen noncommercial offer operators pay-cable percent Photo picture prime-time producers program services public broadcasting public-affairs radio stations ratings receiver record regulation relays reports role rules satellite schedule shows signals sion sky waves SMATV sound Source spectrum subscribers Ted Turner telephone television networks television stations tion transmission transmitter tube Turner TV Guide TVRO viewers waves wireless