Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Google eBook)
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:
It's the technology companion that every site administrator needs.
What people are saying - Write a review
LibraryThing ReviewUser Review - LibraryThing
This is a well-written, well-structured book from an authority in the field. Discussions assume some of technical understanding, but for the most part are approachable by novices to the field. With 430 pages, this is a comprehensive book that that digs deep into topics such implementation of web measurement tools and reporting issues. Chapter 4 specifically looks at how web metrics can information usability testing.