kidfluence (Google eBook)

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McGraw Hill Professional, Aug 1, 2003 - Business & Economics - 256 pages
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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

  

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Contents

Welcome to Kidfluence
1
Looking Back 20th Century Parents and Kids
5
Todays Families Variations on a Theme
23
ModernDay Experiences of Kids
37
The Wired World Its Impact on Kids
55
Influence in Action
69
Why Kids Mean Business
79
Kids Buying Kid Stuff
89
Kids Influencing Family Purchases
113
Kids as Future Purchasers
129
The Adults of Tomorrow
151
Coming Full Circle
169
Case Studies
175
Bibliography
179
Index
183
Copyright

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About the author (2003)

Anne Sutherland is a strategic planner and founder of the Toronto-based marketing consultancy Planning Ahead. She has assisted the marketing programs of companies from Kellogg, Nabisco, and Heinz to Bell Canada, and lavalife where kids, teens and their families are the strategic focus.

Beth Thompson is an award-winning journalist who has spent more than two decades writing about family and health issues. Currently at work on her second book, Beth is also the editor-in-chief of Zeller's Family and founding editor of Healthy Woman and Today's Grandparent magazines.

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