The Media in Your Life: An Introduction to Mass Communication, Volume 1

Front Cover
Allyn and Bacon, 1998 - Mass media - 558 pages
0 Reviews
Written by two highly regarded scholars and teachers, "The Media in Your Life" helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

We the Peonle llnll the Mass Media
1
Cultural Impact Power to tbePeople
10
Mediated Communication and Mass Media
20
Copyright

47 other sections not shown

Common terms and phrases

About the author (1998)

Folkerts of George Washington University

Lacy of Michigan State University

Davenport of Michigan State University

Bibliographic information