Make Poverty History: Political Communication in Action

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Palgrave Macmillan, Jan 15, 2009 - Political Science - 248 pages
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"Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understood by the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audience reactions. The book ends by looking at the campaign's troubled relationship with celebrities."--Book cover.

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Contents

Introduction
3
A Short History of Make Poverty History
14
Make Poverty History as Brand
33
Copyright

11 other sections not shown

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About the author (2009)

NICOLAS SIREAU started as a financial journalist before moving into charity communications and fundraising. After being Director for Communications for international development agency Progressio, he moved to his current position as founding director of SolarAid, a new and fast growing NGO that uses solar power to fight poverty and climate change.

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