Call of the Mall: The Author of Why We Buy on the Geography of Shopping

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Perfection Learning Corporation, Jan 1, 2005 - Business & Economics - 227 pages
3 Reviews
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller "Why We Buy," now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. "Call of the Mall" examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

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LibraryThing Review

User Review  - NielsenGW - LibraryThing

For most of us, the mall has been around for as long as we can remember. But we hardly think about it that much; we just take it for granted. But Paco Underhill, on the other hand, founder of ... Read full review

LibraryThing Review

User Review  - mrtall - LibraryThing

This is a fun book. Paco Underhill takes us on a little trip down the road and around and into a typical mall. He's chatty and light-hearted, but makes many trenchant observations about human behavior ... Read full review

About the author (2005)

Paco Underhill is an environmental psychologist and founder of a market research and consulting company called Envirosell. His books include Why We Buy : The Science of Shopping, Call of the Mall: The Geography of Shopping, and What Women Want.

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