Marketing to Women Around the World

Front Cover
Harvard Business School Press, Jan 1, 1989 - Business & Economics - 320 pages
0 Reviews
Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Women and Work
7
Women Work and Family
47
The New Demographics
91
Copyright

6 other sections not shown

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information