Marketing to Women Around the WorldDiscusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers. |
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attitudes Australian women Britain Canada Canadian women career women Census Clemenger Network clothes consumers Demographic segments endorse full-time homemakers Group Australia Pty household housewife housewives and just-a-job housewives are least housework husbands and wives Ibid Italy Japan Market Research Japanese women just-a-job working women less Lightstone & Company lives makeup Market Research Bureau Marketplace married women mothers Moving Target Network of Advertising Omnibus Survey participate partnership marriage percent of career percent of stay-at-home percent of women plan-to-work housewives Quiet Revolution Reark Research Pty responsibilities role search Group Australia segment of women stay at home stay-at-home housewives Target Australia Target in Japan television Thompson Lightstone traditional United Walter Thompson Australia Walter Thompson Company Walter Thompson Japan wife woman women are slightly women believe women in Australia women in Japan women in Venezuela women say women's market