UC_Ten Commandments for Business Failure
Penguin Group US, Jul 24, 2008 - 208 pages
Don Keough-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company-has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted "how-not-to" book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, "After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser."
What people are saying - Write a review
If you want to learn from others mistake then this is one of the best book available in the market.
Also, it is not that you need to be businessman to benefit from this book, this book teaches simply what mistake you should not do in your life, including personal and professional.
I am really grateful to Mr. Donald who took time out for writing such book.