Law firm marketing: successfully promoting and building your small firm or solo practice

Front Cover
Irwin Professional Pub., 1994 - Business & Economics - 184 pages
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Lawyers are finding that they must become more adept at marketing and selling their services in order to survive in a crowded marketplace. Law Firm Marketing gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school.

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Law firm marketing: successfully promoting and building your small firm or solo practice

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The legal profession has long eschewed traditional marketing and advertising techniques. An increasingly competitive market for legal services and a relaxation of the rules governing lawyer ... Read full review

Contents

Chapter
22
Chapter Four
47
Chapter
69
Copyright

5 other sections not shown

Common terms and phrases

About the author (1994)

Kennedy owns a consulting practice that focuses on direct marketing that encompasses individual entrepreneurs, small business owners, and Fortune 500 Corporations.