Air wars: television advertising in election campaigns, 1952-2004

Front Cover
CQ Press, 2005 - History - 226 pages
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In the newly revised and updated fourth edition of Air Wars, Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.

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Contents

Overview of Ads
1
Buying Air Time
24
Ad Messages
41
Copyright

11 other sections not shown

Common terms and phrases

About the author (2005)

Darrell M. West is the John Hazen White Professor of Political Science and Public Policy and Director of the Taubman Center for Public Policy at Brown University. He is the author of thirteen books, including "Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign; Patrick Kennedy: The Rise to Power; Air Wars: Television Advertising in Election Campaigns, 1952-2000"; and "The Rise and Fall of the Media Establishment." His Web site, InsidePolitics.org, features in-depth research on electronic government at the city, state, national, and international levels.