Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition

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CQ Press, Mar 15, 2005 - Political Science - 177 pages
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A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate

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Contents

Overview of Ads
1
Buying Air Time
24
Ad Messages
41
Copyright

11 other sections not shown

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About the author (2005)

Darrell M. West is professor of political science at Brown University.

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