Mindless Eating: Why We Eat More Than We Think

Front Cover
Random House Publishing Group, Dec 19, 2006 - Health & Fitness - 276 pages
388 Reviews
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
 
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
 
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

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Had some great tips/advice for everyone. - Goodreads
Annoying, tries to be funny writing style. - Goodreads
Readable. Research based. - Goodreads
Fantastic insight into why we eat the way we eat. - Goodreads
Fascinating research. - Goodreads
Really fascinating read, full of GREAT tips! - Goodreads

Review: Mindless Eating: Why We Eat More Than We Think

User Review  - Kim Landwehr - Goodreads

This is not a diet it book. It is about why we eat what we eat. i found it interesting and informative. It talks about the tricks that food companies use to sell you their products and some tips you can use to fight them. Read full review

Review: Mindless Eating: Why We Eat More Than We Think

User Review  - Vikas Agarwal - Goodreads

A book that explores how our psychological biases and quirks affect the way we eat and drink; And by extension what can we do to improve our eating habits. A very quick read backed up with hard numbers and a good structure. Read full review

All 12 reviews »

About the author (2006)

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.


From the Hardcover edition.

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