Exito comercial: prácticas administrativas y contextos culturales

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Thomson Heinle, 2005 - Foreign Language Study - 514 pages
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The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in ÉXITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.

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About the author (2005)

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Translation Studies, and Business Spanish at the University of North Carolina at Charlotte. Dr. Doyle served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy (USAFA) during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages (1993-99) and served as Graduate Coordinator (1999-2003 and 2005-2009), Director of the Certificate in Business Spanish (1998-), and Director of the undergraduate and graduate Certificates in Translating and Translation Studies (2000-2012). He also chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 76 publications (64 single-authored), among them 13 books as well as book chapters, articles, essays, translations, interviews, and other contributions. Most recently, he is the author of a trilogy of articles on Business Language Studies, Business Spanish, and Language and Spanish for Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (focus issue of The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU [Asociacion de Licenciados y Doctores Espanoles en los Estados Unidos; Spanish Professionals in America, Inc.]); and "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes [LSP]). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master's of International Business Program for 28 years, and for sixteen years he directed Faculty Development in International Business workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 50 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He currently teaches at the University of South Carolina-Beaufort.

Cere is of Eastern Michigan University.

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