The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

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McGraw Hill Professional, Dec 30, 2000 - Business & Economics - 224 pages
9 Reviews
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

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Review: The Power of Simplicity

User Review  - Noorlia - Goodreads

Yesterday I borrowed this book from library and I wondered why such a good book waiting for about three years to be found. If you asked me what this book is all about, it's all about management. Not ... Read full review

Review: The Power of Simplicity

User Review  - Gunjan Gupta - Goodreads

Simply loved the book!! Jack Trout actually has simplified so many concepts complex language, Michael Porter's 5 forces, Strategy, Mission Statements and all the self help and motivational books ... Read full review

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Contents

Simplicity Why people fear it so much
3
Common sense It can make things simple
9
Complex language It can cloud peoples minds
15
Copyright

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Jack Trout: Home
This is the consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist. He is responsible for the freshest ideas ...
www.troutandpartners.com/

The Power of Simplicity — Summary | getabstract
Download the five-page summary of The Power of Simplicity by Jack Trout and Steve Rivkin (mcgraw-Hill, 1999). A Management Guide to Cutting Through the ...
www.getabstract.com/ ShowAbstract.do;jsessionid=Id2Xy5XcHV-A8LFA?dataId=2163

SIMPLICITY and THE POWER OF SIMPLICITY - Achieving More with Less ...
Simplicity works because it is based on human nature and common sense. It helps people work smarter. Companies are designed so people can navigate infinite ...
www.1000ventures.com/ business_guide/ crosscuttings/ simplicity.html

The Power of Simplicity: A Management Guide to Cutting Through the ...
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Review from HR Magazine in Business provided free by ...
findarticles.com/ p/ articles/ mi_m3495/ is_/ ai_54074351

Jeff Brace - Usability and User Interface Consulting
Jeff Brace specializes in business analysis, information architecture, user interface design, and usability evaluations of web sites and applications
members.shaw.ca/ jeff.brace/ Simplicity.htm

The Power of Simplicity (mcgraw-Hill) doi:10.1036/0071366989
By Trout, Jack. It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical ...
doi.contentdirections.com/ mr/ mgh.jsp?doi=10.1036/ 0071366989

Tyranny of Time
President’s Pen. The Beauty of Simplicity …. The Tyranny of Time. “When Shakespeare wrote Hamlet, he had 20 000 words with which to work. ...
www.nzpf.ac.nz/ resources/ magazine/ 2004/ june/ Simplicity.htm

The Sunday Tribune - Spectrum - Books
Simple rules of business management Review by Chandra Mohan. The Power of Simplicity by Jack Trout and Steve Rivkin. Tata mcgraw Hill, Bombay. Pages 205. ...
www.tribuneindia.com/ 2001/ 20010930/ spectrum/ book7.htm

Книги о PR: The Power of Simplicity: A Management Guide to Cutting ...
"The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right". Список книг этого автора &nbsptrout Jack, Rivkin Steve ...
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The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right by Jack Trout, Steve Rivkin ...
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About the author (2000)

Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.

Steve Rivkin is coauthor of The New Positioning and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.

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