McQuail's Mass Communication Theory
"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University
"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere
"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester
With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.
It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Unmatched in coverage and used across the globe, this book includes:
McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
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14 Media Genres and Texts
Part 6 Audiences
15 Audience Theory and Research Traditions
Part 7 Effects
17 Processes and Models of Media Effects
18 SocialCultural Effects
9 Media Economics and Governance
10 Global Mass Communication
Part 4 Organizations
Pressures and Demands
12 The Production of Media Culture
Part 5 Content
Issues Concepts and Methods of Analysis
according activities advertising alternative analysis applied attention audience audience theory behaviour broadcasting campaigns channels Chapter concept content analysis countries critical critical theory degree diversity dominant economic especially evidence experience expression film forms frame freedom gender genre Glasgow Media Group global groups ideas ideology individual influence instance institutions interaction Internet involved issues journalism journalists kinds less mass communication mass culture mass media McQuail meaning media content media effects media influence media market media organizations media system media theory medium newspaper normative objective opinion particular pattern perspective political popular postmodern potential production propaganda question radio reality refers relation relevant role significant soap operas social sources spiral of silence structure television texts theory tion traditional transmission types typical values violence Wartella