McQuail's Mass Communication Theory
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
Fully up-to-date, this new edition includes:
McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
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Review: Mc Quail's Mass Communication TheoryUser Review - Goodreads
This book helps me develop a research proposal for finding out if 21st century radio will develop digitally with audience listening options in mind.
Review: Mc Quail's Mass Communication TheoryUser Review - Melusina - Goodreads
One never finishes reading this book, so I thought I should write my review anyway. The English-speaking bible of media sciences has disappointed me greatly. The book focuses on more or less important ... Read full review
14 Media Genres and Texts
Part 6 Audiences
15 Audience Theory and Research Traditions
Part 7 Effects
17 Processes and Models of Media Effects
18 SocialCultural Effects
9 Media Economics and Governance
10 Global Mass Communication
Part 4 Organizations
Pressures and Demands
12 The Production of Media Culture
Part 5 Content
Issues Concepts and Methods of Analysis