Creativity and Problem Solving at Work

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Gower Publishing, Ltd., 1997 - Creative ability in business - 228 pages
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Creativity is not a rare talent. On the contrary, argues Tudor Rickards in this book, most people have the capacity to be creative but their potential is often untapped. Creativity at the workplace can be seen as a process of escaping from constraints, some of them self-imposed and some produced by an organizational climate unsympathetic to new thinking.
  

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Contents

Introduction
1
What we know about creativity
9
Opening up your options creatively
23
Dealing with too many options
41
How to remain creative
56
Blockbusting
69
Brainstorming and its relations
87
Frameworks for thinking
109
A tale of two projects
139
In search of diversification
151
The Magnolite story
158
Introducing new technology
171
Changing corporate culture
184
Some longterm applications
194
Computeraided creativity
209
Recommended reading
221

Implementation
121

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About the author (1997)

Tudor Rickards is Director of Residential Executive MBA programmes within the Federal School of Management, Manchester. He has published extensively, won numerous awards in his specialist areas of study, and holds the position of Professor of Creativity and Organizational Change at the Federal School. He has held visiting positions at the Universities of Kiel and Buffalo, New York, where he retains the Alex Oxborn Visiting Professorship. Tudor is also editor of the Blackwell journal of "Creativity and Innovation Management.

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