Reviews

SWAY: The Irresistible Pull of Irrational Behavior

Editorial Review - Kirkus - Jane Doe

Economist Ori Brafman and his psychologist brother Rom explain why "the more there is on the line, the easier it is to get swept into an irrational decision."The authors offer an accidental motto that ought to be engraved over every casino in the world, to say nothing of every stock exchange. Adding a page to the small but growing literature of behavioral economics, they examine these ... Read full review

Review: Sway: The Irresistible Pull of Irrational Behavior

Editorial Review - Bookreporter.com - Marge Fletcher

Every now and then, a book comes along that challenges your thinking and sharpens or hones your innate sensibilities. SWAY has that pull. It made me go back in time to reconsider my relationships with bosses, mentors and others whose opinions mattered greatly to me. What an interesting journey it has been! “The good news is that, as powerful as these forces are, by understanding them we can learn ... Read full review

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