books.google.com - Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers...http://books.google.com/books/about/Innovative_Solutions.html?id=7i8OdC5CK_8C&utm_source=gb-gplus-shareInnovative Solutions
