Buyways: Billboards, Automobiles, and the American Landscape

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Taylor & Francis, Apr 15, 2004 - Business & Economics - 336 pages
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Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the century, this book traces the evolution of billboards from urban centers of the 1920s to the freeways that stretch across America today

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Buyways: billboards, automobiles, and the American landscape

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Part of the "Cultural Spaces" series edited by Sharon Zukin (Point of Purchase), this volume considers the outdoor advertising industry's humble beginnings (bucket, paste, poster) and its evolution ... Read full review

About the author (2004)

Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forest of Signs: Art in the Crisis of Representation.

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