The Rise and Fall of Mass Marketing

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Routledge, Jan 1, 1993 - Business & Economics - 239 pages
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About the author (1993)

Richard S. Tedlow is the Class of 1949 Professor of Busin

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he ess Administration at the Harvard Business School, where he is a specialist in the history of business. He is the authoris a specialist in the history of business. He is the author of "Giants of Enterprise: Seven Business Innovators and the of "Giants of Enterprise: Seven Business Innovators and the Empires They Built". In addition to his teaching and resear Empires They Built". In addition to his teaching and research, Professor Tedlow has consulted and taught both marketingch, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organiza and business history to a variety of companies and organizations. tions.

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