Natural Capitalism

Front Cover
Little, Brown, Oct 12, 2000 - Business & Economics - 416 pages
83 Reviews
This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

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Review: Natural Capitalism

User Review  - Julie McKnight - Goodreads

Great book. Although a bit dated, the insights remain relevant to present day issues. It is a dense read! Read full review

Review: Natural Capitalism

User Review  - Hamza Boutaleb - Goodreads

Great concepts and principles on how to save natural ressources while improving profits. Read full review

About the author (2000)

Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.

Amory Bloch Lovins was born on November 13, 1947 in Washington, DC. He is an American physicist, environmental scientist, writer, and Chief Scientist of the Rocky Mountain Institute. He attended Harvard College. After two years there, he transferred to Magdalen College, Oxford University, England, where he studied physics and other topics. In 1969 he became a Junior Research Fellow at Merton College, Oxford, where he received an Oxford master of arts as a result of becoming a university don. However, the University would not allow him to pursue a doctorate in energy, as it was two years before the 1973 oil embargo, and energy was not yet considered an academic subject. Lovins resigned his Fellowship and moved to London to pursue his energy work. During the early seventies, Lovins became interested in the area of resource policy, especially energy policy. The 1973 energy crisis helped create an audience for his writing and an essay originally penned as a U.N. paper grew into his first book concerned with energy, World Energy Strategies. His next book was Non-Nuclear Futures: The Case for an Ethical Energy Strategy, co-authored with John H. Price. Lovins published a 10,000-word essay "Energy Strategy: The Road Not Taken?" in Foreign Affairs, in October 1976. Its contents were the subject of many seminars at government departments, universities, energy agencies, and nuclear energy research centers, during 1975-1977. The article was expanded and published as Soft Energy Paths: Toward a Durable Peace in 1977. He has worked in the field of energy policy and related areas for four decades. He was named by Time magazine one of the World's 100 most influential people in 2009. His titles include Let the Mountains Talk, Let the Rivers Run: A Call to Save the Earth,The Essential Amory Lovins, Winning the Oil Endgame: Innovation for Profit, Jobs and Security and Reinventing Fire: Bold Business Solutions for the New Energy Era.

L. Hunter Lovins is the founder of Natural Capitalism, Inc. and Natural Capitalism Solutions and co-founder of the Rocky Mountain Institute. She is a professor at the Presidio School of Management's MBA in Sustainable Management program.

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