Politics Moves Online: Campaigning and the Internet

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Century Foundation Press, Jan 1, 2004 - Political Science - 131 pages
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The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 —as well as political action committees and the media —struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

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Contents

Internet Time
1
Research Revolution Revelation
9
Campaign Web Sites and Publicity Pathways
23
Copyright

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About the author (2004)

Michael Cornfield is an associate research professor of political management at George Washington University and research director at the university's Institute for Politics, Democracy, and the Internet (formerly the Democracy Online Project). He specializes in the study of the media and American politics, and writes a monthly column on online campaigning for Campaigns & Elections magazine.

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