101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Google eBook)

Front Cover
Maximum Press, 2006 - Business & Economics - 404 pages
6 Reviews
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
  

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Review: 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

User Review  - Tuba Başak Özcan - Goodreads

Somewhere in the book she says two years in social media is like ages. I think this is true and it's also affecting her book. She mentions msn in her book which no longer exists. Read full review

Selected pages

Contents

Establishing Your Private Mailing List
185
Why Have Your Own Mailing List?
186
Benefits of Private Mail Lists
188
The Issue of Privacy
189
Where We Need To Be
190
Using Your Email Program
191
Outsourcing Your Mail List
194
Building Your Database or Mail List
195

Including Stickiness Elements
9
Target Markets
10
Products and Services
13
The Fundamentals
14
Storyboarding Your Web Site
16
Internet Resources for Chapter 1
19
Your SiteFrom Storyboarding to Programming
20
Detailed Web Site Planning
21
Content Notes
22
Color Notes
23
Graphics Notes
25
Visual Notes
26
Other Notes
27
Web Site Elements That Keep Em Coming Back
28
Rationale for Encouraging Repeat Visits
29
Use a Whats New Page for Repeat Visits
30
Give a Taste of Your Product with Sample Giveaways
31
Specials and Promotions
33
A Calendar of Events Keeps Visitors Informed
34
Using Employment Opportunities to Increase Visitors
37
Providing a Featured Product or Tip of the DayWeek to Encourage Repeat Visits
38
Ensuring Your Site Gets Bookmarked
40
Inviting Visitors to Contribute with Surveys
41
Keep Them Happy with Cartoons
42
Who Doesnt Love Games?
43
Establish Yourself as an Expert with Advice Columns
45
Distribution through RSS Feeds and Autoresponders
46
Spreading the Word with Viral Marketing
47
Capitalizing on Viral Marketing Opportunities
48
PassItOn Viral Marketing
51
EBooks
52
Fun Videos
53
Product or ServiceBased Viral Marketing
54
Virtual Postcards
55
Internet Resources for Chapter 4
56
Permission Marketing
57
Uses of Permission Marketing
59
Legislation Regarding PermissionBased Marketing
60
Privacy Concerns
61
Sell the Benefits
62
Data Mining
63
IncentiveBased Permission Marketing
64
Designing Your Site to Be Search Engine Friendly
65
Methodology to Make Your Site Search Engine Friendly
66
Decide Which Search Engines Are Important
68
Learn the Search Engine Ranking Criteria
69
Keywords Are Critical
71
Brainstorming Surveying and Reviewing Promotional Material
72
Review Competing and IndustryLeading Web Sites
73
Assess Your Web Site Traffic Logs
75
FineTuning Your Keyword Phrases
78
Assign Specific Keywords to Specific Pages
85
Title TagsUse Descriptive Page Titles
86
Keywords MetaTag
88
Description MetaTag
90
Alt Tags
91
Domain Name and File names
92
HeadingsH1Header TagsH1
93
Spamming
94
Quality GuidelinesBasic Principles
98
Other Important Design Factors
99
Frames
100
Robotstxt MetaRobots Tag
101
Clean Code Is King
102
Dynamic Pages and Special Characters
103
Use of Tables
104
Image Maps
105
Monitoring Results
107
Internet Resources for Chapter 6
110
Search Engine and Directory Submissions
112
A Closer Look at Search Engines and Directories
113
Submitting to the Search Engines
116
Free Submissions
117
Is Your Page Already Indexed?
118
Preparing your Directory Submission
119
Pay Careful Attention to Titles and Descriptions
121
More Directory Submission Tips
122
Keep a Record of your Submissions
123
Effective Use of Submission Tools and Services
124
Complete Your Site before You Submit
125
Get Multiple Listings
126
Internet Resources for Chapter 7
127
Developing Your PaytoPlay Strategy
128
Generating Targeted Traffic Using PPC Advertising
129
Exploring Google AdWords
130
How AdWords Works
131
Where Do Your Ads Appear?
132
How Yahoo Search Marketing Works
133
Where Do Your Ads Appear?
134
Maximize Exposure with Contextual Advertising
135
GeoTargeting Your Campaigns
136
Maximizing Your Exposure
137
Maximizing Your Budget
138
Internet Resources for Chapter 8
139
Utilizing Signature Files to Increase Web Site Traffic
140
How to Develop Your Signature File
141
The Dos and Donts of Signature Files
142
Sig Files to Bring Traffic to Your Web Site
144
Internet Resources for Chapter 9
147
The Email Advantage
148
Making the Connection
149
Effective Email Messages
150
Email To and From Headings Allow You to Personalize
151
Effective Email Message Formatting
152
A Call to Action
153
Appropriate Email Reply Tips
154
Discerning Use of Attachments
155
Expressing Yourself with Emoticons and Shorthand
156
Email Marketing Tips
158
Gather a Library of Responses
159
Internet Resources for Chapter 10
160
Autoresponders
161
Why Use Autoresponders?
162
Types of Autoresponders
163
Autoresponder Features
164
Successful Marketing through Autoresponders
165
Effective Promotional Use of Newsgroups
167
NewsgroupsWhat Are They?
168
The Benefits of Newsgroups
169
Target Appropriate Newsgroups
171
Lurking for Potential Customers
172
Tips to Ensure That Your Messages Are Well Received
173
Stay on the Thread
174
CrossPosting and Spamming
175
Internet Resources for Chapter 12
176
Effective Promotion Through Publicly Accessible Mailing Lists
177
Types of Publicly Accessible Mailing Lists
178
Targeting Appropriate Discussion Mailing Lists
179
Finding the Right Mailing List
180
Subscribing to Your Target Mailing Lists
181
Building Your Own Private Mailing Lists
183
Internet Resources for Chapter 13
184
Promoting Your Private Mail List
197
Stay under the Spam Radar
199
Recent Legislation
202
Measure Measure Measure
204
Effective Promotion Through Direct Mail Lists
206
How to Select a Direct Mail Company
207
How to Work with a Direct Mail List Company
208
Costs Related to Direct Mail List Marketing
209
Make the Most of Your Direct Mail List Marketing
210
Internet Resources for Chapter 15
211
Developing a Dynamite Link Strategy
212
Links Have an Impact
213
A Quick Talk about Outbound Links
214
Strategies for Finding Appropriate Link Sites
215
Explore These URLs
216
Tools to Identify Your Competitors Links
218
Other Potential Link Strategies
219
Winning Approval for Potential Links
220
Making Your Link the Place to Click
223
To Add or Not to Add with FreeforAll Links
224
Add Value with Affiliate Programs
225
Internet Resources for Chapter 16
226
Affiliate Programs
227
Increase Traffic to Your Web Site
228
ClickThrough Programs
230
Benefits of Creating an Affiliate Program
231
Purchasing Affiliate Software
232
Internet Resources for Chapter 17
234
Maximizing Promotion with MetaIndexes
235
How to Find Appropriate MetaIndexes
237
Enlisting MetaIndexes for Optimal Exposure
239
Internet Resources for Chapter 18
241
Winning Awards Cool Sites and More
242
Its an Honor Just to Be Nominated
243
Choosing Your Awards and Submitting to Win
244
Whats Hot and Whats Not in the Name of Cool
245
Posting Your Awards on Your Site
246
Internet Resources for Chapter 19
247
Productive Online Advertising
248
Expanding Your Exposure through Internet Advertising
249
Maximize Advertising with Your Objectives in Mind
251
ClickThroughs
252
Geotargeting
253
Exploring Your Banner Ad Options
254
Banner Ad Tips
256
Interesting Banner Ads
257
Location Location Location
260
Considerations When Purchasing Your Banner Ad
261
Make Sure Visitors Can See Your Banner
262
Bartering for Mutual Benefits with Banner Trading
263
Tips for Succeeding with Classified Ads
264
Commercial Links
265
Sponsoring a Mailing List
266
Online and Offline Promotion
267
Maximizing Media Relations
268
Managing Effective Public Relations
269
What Is a News Release?
270
Header
271
The Body
272
Advantages of Interactive News Releases
273
Golden Tips for News Release Distribution
276
News Release Timing and Deadlines
277
What Is Considered Newsworthy
278
What Isnt Considered Newsworthy
279
Developing an Online Media Center for Public Relations
280
Internet Resources for Chapter 21
282
Increasing Traffic Through Online Publications
283
Appealing to Magazine Subscribers on the Net
284
WebBased Ezines
285
Using Ezines as Marketing Tools
286
The Multiple Advantages of Ezine Advertising
287
Guidelines for Your Advertising
288
Providing Articles and News Releases to Ezines
290
Reasons You Might Start Your Own Ezine
291
Developing Your Own Ezine
292
Internet Resources for Chapter 22
294
Web Rings as a Promotion Tool
295
An Effective Alternative to Search Engines and Directories
296
How Do Web Rings Work?
298
Web Ring Participation Costs
299
Business Reluctance to Participate in Web Rings
300
Other Marketing Opportunities Provided by Web Rings
301
Landing Pages
302
Considerations for Landing Page Content
304
Testing Your Landing Page
305
Landing Page Content
306
Internet Resources for Chapter 24
308
Really Simple Syndication
309
How Does RSS Work?
310
Benefits of RSS
313
How to Promote Your RSS Content
314
Internet Resources for Chapter 25
316
Blogs
317
How Do I Put a Blog on My Site?
318
To Blog or Not to Blog?
319
Promote Your Blog
320
Resources for Chapter 26
321
Podcasting
322
Podcast Mechanics
323
Podcast Content
324
Promoting Your Podcast
325
Internet Resources for Chapter 27
327
Mobile Marketing
328
Benefits of Mobile Marketing
329
Internet Resources for Chapter 28
331
The Power of Partnering
332
Partnering Opportunities
333
Internet Resources for Chapter 29
335
Grand Opening Tips for Your Web Site Virtual Launch
336
Your Web Site Virtual Launch
337
Internet Resources for Chapter 30
338
Effective Offline Promotion
339
URL Exposure through Corporate Literature and Material
340
URL Exposure through Promotional Items
341
URL Exposure through Clothing
343
URL Exposure on Novelty Items
344
URL Exposure on Your Products
345
Web Traffic Analysis
346
Do You Know Who Is Visiting Your Web Site?
347
Analyzing Log Files with Web Traffic Analysis Software
348
Which Pages Are Popular and Which Pages Are Not?
350
Identifying Your Target Market
353
Internet Resources for Chapter 32
354
Web Metrics
355
Measuring Your Online Success
356
What to Measure
357
Conversion Ratio CR
358
Cost per Visitor CPV
359
Return on Investment ROI
360
Internet Resources for Chapter 33
361
Susan Sweeney CA CSP
363
Copyright

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About the author (2006)

\Susan Sweeney, CA, is the owner of Connex Network, Inc., an international Internet marketing and consulting firm. She is the author of 101 Internet Businesses You Can Start from Home, The e-Business Formula for Success, and Internet Marketing for Your Tourism Business. She lives in Bedford, Nova Scotia.

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