The advertising agency business, how to enjoy it and make it pay: as discussed in the "Agencies ask us" column of Advertising age

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Advertising Publications, 1964 - Business & Economics - 390 pages
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Contents

Nine General about this book about advertising Discussions agencies and about advertising
17
Pi 1 The Basic Principles of Advertising
18
J 2 Struggle with DiscouragementA SmallAgency Problem
24
Copyright

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