Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback (Google eBook)
Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way. Your company wins when you:
All you need is to Pay Attention!
What people are saying - Write a review
LibraryThing ReviewUser Review - Anietzerck - LibraryThing
I think that there are a few companies out there that I've done business with in the last few months who would really benefit from reading this book (Adobe and Alloy.com). To me, it seems like common ... Read full review
Chapter 1 PAY ATTENTION TO TODAYS CUSTOMERS
Chapter 2 PAY ATTENTION TO YOUR MARKETING MESSAGE
Chapter 3 PAY ATTENTION TO PREPARATION
Chapter 4 PAY ATTENTION TO THE CUSTOMER EXPERIENCE
Chapter 5 PAY ATTENTION TO NEW FEEDBACK CHANNELS
Chapter 6 PAY ATTENTION TO YOUR REACTION