Asking questions

Front Cover
Jossey-Bass, 1982 - Psychology - 397 pages
0 Reviews
The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Asking Nonthreatening Questions About 2
25
Asking Threatening Questions About
54
Questions for Measuring Knowledge
88

5 other sections not shown

Common terms and phrases

References to this book

All Book Search results »

About the author (1982)

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

Bibliographic information