Business Research Methods |
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Page 91
... scale is treated statistically in the same way as other ordinal scales . Interval scales The interval scale has the powers of nominal and ordinal scales plus one additional strength : It incorporates the concept of equality of interval ...
... scale is treated statistically in the same way as other ordinal scales . Interval scales The interval scale has the powers of nominal and ordinal scales plus one additional strength : It incorporates the concept of equality of interval ...
Page 258
... scale , and it provides a greater volume of data than does the Thurstone scale . It is easy to use this scale both in respondent - centered and stimulus - centered studies . That is , one can study how responses differ between people ...
... scale , and it provides a greater volume of data than does the Thurstone scale . It is easy to use this scale both in respondent - centered and stimulus - centered studies . That is , one can study how responses differ between people ...
Page 263
... scale items must be selected . Here opinions diverge ; some argue that the original bipolar word pairs should be used , while others argue that tailormade scales are better . If the traditional scale items are used , three criteria ...
... scale items must be selected . Here opinions diverge ; some argue that the original bipolar word pairs should be used , while others argue that tailormade scales are better . If the traditional scale items are used , three criteria ...
Contents
The research process | 18 |
Research design | 57 |
Measurement | 84 |
Copyright | |
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analysis answer approach asked attitudes average bias bibliography business research calculated catalog classified cluster cluster sampling concepts concern consider control groups corporate correlation cost ððððð decision dependent variable determine develop dimensions discussion distribution effect employees error estimate evaluation example experiment experimental factor analysis factors Figure important income indicate interest internal validity interval interval estimate investigative questions mail survey major Marketing mean measure method nonprobability sampling null hypothesis O₁ objective observation operational definitions opinion percent personal interview population problem procedure product managers questionnaire reference relationship research design respondent respondent's response rates scale scores secure selected shoe simple random sample situation social sources specific SPSS standard standard deviation standard error statistical suggests Table techniques telephone Thurstone scale tion topic typically variance workers York