Chinese Propaganda Posters: From Revolution to Modernization

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M.E. Sharpe, 1995 - Antiques & Collectibles - 240 pages
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Brightly colored prints, portraying model behavior or a better future, have been a ubiquitous element of Chinese political culture from Imperial times until the present.

As economic reform swept the People's Republic in the 1980s, visual propaganda ceased to depict the tanned and muscular laborers in a proletarian utopia, so typical of preceding decades. Instead, Western icons of progress and development were employed: high-speed bullet trains, spacecraft, highrise buildings, gridlocked freeways and projections of general affluence. Socialist Realism was phased out by design and mixed-media techniques that were influenced by Western advertising.

This lavishly illustrated study traces the development of the style and content of the Chinese propaganda poster in the decade of reform, from its traditional origins to its use as a tool for political and economic purposes.

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User Review  - nickrenkin - LibraryThing

This book offers an insight into the modernist utopian visions that permeated the Chinese political class in the 20th century. Modernist realist kitsch is the order of the day in all of the posters. Read full review

Contents

PRECURSORS OF VISUAL PROPAGANDA IN TRADITIONAL CHINA
18
THE COMMUNIST PROPAGANDA POSTER UNTIL THE FOUR MODERNIZATIONS ERA
31
THE PROPAGANDA POSTER DURING
65
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About the author (1995)

Dr. Landsberger is a prominent Dutch sinologist at the University of Leyden, the Netherlands.

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