The Vanishing Newspaper: Saving Journalism in the Information Age

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University of Missouri Press, 2004 - Technology & Engineering - 269 pages
3 Reviews
"In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--BOOK JACKET.
  

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The vanishing newspaper: saving journalism in the information age

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A trend to appeal to niche audiences is rendering traditional newspapers obsolete. Despite this assertion, Meyer (journalism, Univ. of North Carolina, Chapel Hill) devotes most of his book to proving ... Read full review

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One of the most respected and connected members of journalism in the last 100 years. He sees that the industry is in danger and he offers great advice about steps that can be taken to prevent the end of newspapers.

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Contents

The Influence Model
How Newspapers Make Money
29
How Advertisers Make Decisions
42
Credibility and Influence
60
Accuracy in Reporting
78
Readability
104
Do Editors Matter?
119
The Last Line of Defense
140
How Newspapers Were Captured by Wall Street
169
Saving Journalism
196
What We Can Do
223
Afterword
240
Some Notes on Data Analysis
242
Acknowledgments
248
Index
250
Copyright

Capacity Measures
154

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About the author (2004)

Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo.

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