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Market research design
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accuracy answers asked attitudes behaviour body language brands business-to-business markets carried cent Chapter chart Client closed questions cluster analysis Code of Conduct Codeline complete conjoint analysis consumer cost customer satisfaction data collection database decision depth interviews desk research directories discussion ensure example face-to-face interviews factors fieldwork Figure focus groups hall test household important industry Internet issues Market Research Society method moderator multivariate analysis Mystery shopping Note on Rule number of interviews observation obtained open-ended questions population possible pre-coded presentation problem professional proprietary software qualitative research quantitative questionnaire design records Relationship Marketing relevant research agency respondent's respondents response rates sampling error score segmentation self-completion questionnaires small number sources specific statistical street interviews structure sumer suppliers Table techniques telephone interviews timetable tion trade-off usually words