Market research in practice: a guide to the basics

Front Cover
Kogan Page, 2004 - Business & Economics - 244 pages
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* Part of the new Market Research in Practice series published in association with the Market Research Society

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Contents

Market research design
17
Desk research
32
Focus groups
48
Copyright

13 other sections not shown

Common terms and phrases

About the author (2004)

Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.

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